About Us



About Our Success


Eternity Bridal & Boutique Potsdam and Plattsburgh was formally The Carol Lee Shoppe​ which is one of the oldest bridal shops in St. Lawrence county, New York. The business has been in existence for over 30 years and was recently acquired in July of 2015 and has been under new ownership since. The Plattsburgh store was opened in January of 2018 to serve our local Plattsburgh customers as well as Lake Placid,  Burlington, Vermont , Montreal and all area in between.


bridal party

This is  a photo of our Plattsburgh team. We may be missing a few people, but rest assured that they will be at our Plattsburgh and Potsdam stores to assist you on your big day!

Why Choose Us

What We Do ?

An exceptional customer service experience is at the center of our values at Eternity Bridal and Boutique in Plattsburgh and Potsdam, NY. We welcome you to come in and experience the best dress shopping experience in the Northern New York, Vermont and Canadian border region!

What Makes The Best ?

What makes us different from other bridal shops? We offer an exceptional customer experience in working with our team! We also aim to carry unique dresses that our competition would not carry, with an emphasis on plus size wedding dresses in Potsdam and Plattsburgh. We specialize in formal wear such as tuxedos, wedding dresses, bridesmaid dresses, mother of the bride and groom dresses, prom, homecoming and winter ball dresses.

Our Work

We serve the border communities of northern New York and Canada such as Potsdam, Canton, Massena, Waddington, Ogdensburg, Malone, Plattsburgh, Burlington, Vermont, Port Henry, Lake Placid, Montreal and Ottawa. We welcome our Canadian neighbors to come in and save some money without paying the extra taxes of Canada! We look forward to serving you!